MUMBAI: The beeb is going from strength to strength in the UK. Viewing figures for the end of the Broadcasters' Audience Research Board (Barb) year reveal that BBC One has maintained its position as the most watched television channel while increasing its reach amongst the UK viewing population.
BBC One's average audience share for all hours was 25.6 per cent, BBC Two's was 11 per cent and both BBC Three and BBC Four saw significant increases in their audience share.
BBC Three saw an increase of 43 per cent (compared to BBC Choice's audience last year). BBC Four's yearly average increased by 50 per cent. It was especially strong in the last quarter of the year seeing an increase of 86 per cent year on year. BBC One's reach increased by more than two per cent to 83.3 per cent.