NEW DELHI: King Koil, an internationally acclaimed and magnificent mattress brand has signed a sole licensee agreement with Real Innerspring Technologies Pvt. Ltd, India. At the pinnacle of being the fourth largest mattress brand in the world, the licensing has accrued from the authenticity of the fact that Real Innerspring Technologies Pvt. Ltd. Mattresses is India’s first manufacturer of Patented Spring Mattresses and is opined as a recognized brand name in the Indian Retail and Hospitality markets through a decade of intensive domestic and international exposure.
Drawing from its experience of manufacturing high quality sleeping solutions, the company plans to target the Mid and High end mattress market and focus on delivering classy, exotic and upscale alternative to the existing mattress line. King Koil India has plans in the next five years of spanning into market expansion and investing INR 400 Crores in varied fields like Facilities, Human Resources, Channel Management, Indigenous R&D etc. While envisaging strategic expansion, the company would also look at strengthening its presence nationally through distributorships, tie-ups with multi-brand outlets, opening of exclusive outlets and aggressive brand awareness. By next year, it aims to make an overwhelming impact on the mattress industry and create a large consumer base.
According to Mr. Archit Gupta, Managing Director, Real Innerspring Technologies Pvt. Ltd., “We are enthralled with the licensee-deal, as King Koil is known for designing innovative and high-end intricate mattresses in over 80 countries across the world. Our forte is providing Innovative Design & Superior Mattress Technology in our product line. I am sure being the sole licensee of King Koil in India, will help us to redefine the sleep solutions for our valued consumers, based on comfort and support offered by the world’s most trusted mattress company.”
“Starting from North India, with our presence in the markets of Delhi NCR, Mumbai, Gujrat & Punjab we plan to focus in Southern India also. We are having a production capacity of approximately one hundred thousand mattresses per annum, which we wish to increase in future”, added Mr. Gupta.
Talking about its foray, Mr JP Ledoux, VP of International Business at King Koil, reiterates that, “We are contented to influx the Indian market, which is a paradigm shift for us, initially with our two products that will be available in the Indian market. The move comes as a part of our strategic expansion plan to reach out to the burgeoning mattress market in India. The two major products that King Koil has introduced in the domestic market are, Posture Sense and Dr. Mattress.
Posture Sense by King Koil is most widely available, balanced coiled support system with a unique dual hard and soft feature with a differential appeal that prolongs the life span of the mattress to be introduced for the first time in Indian Mattress Market.
Dr Mattresses, as the name amply suggests is a unique mattress range for back support which uses chip size REBOND form of high density as a core, providing therapeutic value to the user.
