MUMBAI: In a move designed to maximize its portfolio of industry-leading content to better serve advertising partners and drive revenue, Fox Networks Group (FNG) has named former StubHub global head of partnerships & business development Danielle Maged to the newly created position of executive vice president of global partnerships.
Maged will report to FNG president, advertising sales Toby Byrne.
Maged will be responsible for leveraging FNG’s media assets across its domestic and international properties to develop innovative, customized marketing solutions for the industry’s premier advertisers. In addition, she and the global partnerships team will be tasked with creating, developing, and executing strategic alliances in order to drive revenue and enhance profitability on behalf of FNG platforms, including Fox Broadcasting Company, Fox Sports, FX, National Geographic Channel, Fox International Channels, and more.
“Danielle is a trailblazer. Her track record of developing innovative, large-scale domestic and international corporate partnerships speaks for itself. She is a gifted strategic thinker who will be an asset to Fox Networks Group to help us meet the complex marketing needs of our advertisers and drive revenue growth for FNG,” said Byrne.
Fox Networks Group president and COO Randy Freer added, “We believe that ideas, relationships, and execution between 21st Century Fox and marketers will create real growth opportunities and connect fans of Fox content to the best advertising brands in the world. Danielle will team with Toby and Joe Marchese, FNG’s President of Advanced Advertising Products, to build the next generation of relationships between 21CF and global brands.”
Maged joins Fox from RedBird Capital, the private equity firm founded by former Goldman Sachs executive Gerry Cardinale, where she was a strategic advisor and operating consultant for their entertainment and sports verticals.
Prior to RedBird, Maged was an executive at eBay Inc., where she served as global head of partnerships & business development at StubHub, responsible for the strategy, negotiation and execution of over one hundred domestic and international partnerships for the company. A 12-year veteran of StubHub, and a steward of its growth from inception, Maged was a member of StubHub’s executive team and worked very closely with parent company eBay on larger corporate partnerships involving PayPal and eBay.
With a deep understanding of the ever-evolving digital landscape, Maged carries over 20 years of experience building brands and generating revenue in the entertainment and digital industries, including serving in roles at the NBA, ESPN, and Madison Square Garden.
