Mumbai: Chapter of International Advertising Association (IAA) has organized an industry specific Knowledge Seminar for the realty sector on digital media. Digital has emerged as India’s 3rd largest medium and very few real estate developers have exploited its full potential. This seminar will enable an understanding and appreciation of this important medium which real estate developers can apply, and thereby benefit from, in this fast-changing communication era.

In the words of Srinivasan Swamy, President IAA India Chapter & Vice President, Development Asia/Pacific, “through this Knowledge Seminar, the Indian Real Estate industry gets a new perspective on digital as a medium, grasp global trends, and hopefully apply these for better marketing solutions. When the economy is difficult and many real estate projects are not finding ready buyers, a cost effective medium like digital can help the realty sector. I hope many will participate and benefit from it”.

Titled ‘Real Estate in a Digitized World’, this internationally aligned Seminar to be held on 2nd August, 2013 at The Trident, BKC, (Agenda Attached) will have prominent Speakers representing leading international Companies in Digital and Social Media including Group M, Google, Addikt, Wolff Olins and Panel speakers from Microsoft, Madhouse, Netcore & Magicbricks. The Guests of Honour will be Niranjan Hiranandani, Managing Director, Hiranandani Constructions & Steve Waugh, the legendary Australian cricketer.

Across the world, digital and social media have become the platform to create, impact, and foster brand experiences. The Seminar will address how marketing strategies of the real estate industry will be enhanced by this technology revolution. It will work as a practical guide to learn and apply the new world medium.