MUMBAI: Mars International India has appointed Raghav Rekhi to lead the marketing operations for the chocolate business in India as the marketing director with effect from August 2013.

In his new role, Raghav will develop and implement marketing strategies for the brand to achieve company’s growth and promotional objectives. He will also further work towards establishing the Mars brand as a global and local market leader.

Raghav comes to Mars International India with significant experience and a proven track record. He has 14 years of experience with Mars, Inc. and has held a number of marketing and sales management roles in various parts of the world during his tenure with the company globally.

“I’m confident that his experience in sales and marketing will help in driving our chocolate business forward in the country.” says Mars International India chocolate business general manager MV Natarajan.

In his most recent role, Raghav served as a marketing director for Mars META (Middle East, Turkey, and Africa region). Raghav has won several awards and recognitions for his work, including the global Mars Inc award for ‘The most innovative marketing campaign’.

Raghav is of Indian decent and returns to India after having spent more than 20 years across the globe.