MUMBAI : Discovery's flagship networks in India - Discovery Channel and TLC have been awarded the most Attractive Brands in the Factual Entertainment and Lifestyle category, respectively, in the India's Most Attractive Brands Report 2013, conducted by Trust Research Advisory (TRA).

Rahul Johri, Senior Vice President and General Manager - South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific, said, “This recognition reiterates our unmatched leadership in the factual and lifestyle genres and demonstrates the brands' nationwide allure. It truly reflects the immense contribution and the continuous ingenuity applied by the Discovery employees."

The report is based on primary research conducted with 'consumer-influencers' from across 16 cities based on TRA's proprietary matrix of 36 brand attractive traits. With this report, Trust Research Advisory wants to highlight a critical differentiator for brands in a highly competitive and fragmented market – attractiveness. The report presents concepts to bring forth 'Brand Attractiveness' and classifies the top brands across various genres by analysing stakeholder behavior.