MUMBAI: SimbaToys, one of the largest toy manufacturers in the worldand slated to be the largest toy chain in India is all set to expand its reach to Tier 2 cities. Following the opening of existing stores across Mumbai,Delhi, Bangalore and Chennai the company is now ready to extend its reach to Orissa, Rajasthan, Gujarat and Chhattisgarh over next few months.

Commenting on the expansion Shree Narayan Sabharwal, Business Head, Simba Toys India stated “In India, almost 70% of the toy market is unorganized. Simba Toys mission is to let kids play with better quality and safer toys. The idea behind SIMBA stores in India is to establish them as your neighborhood toy store. Through which good quality products come closer to mass consumer across all cities in India, as it’s difficult to have easy access to such toys in India.”

“We are planning to open 50 outlets across the country by the end of this year”, he further added. German - based toy brand, Simba Toys entered the Indian market through an exclusive franchise arrangement in 2010. Simba Toys opened its first Simba store in 2012 in Mumbai, the financial capital of India.

Eighteen stores of SIMBA are already operational in diversified locations across the country which includes Delhi-NCR, Madhya Pradesh, Bangalore Mumbai, Gujarat, Uttarakhand and Chennai. The product range includes Back to School range, Steffi, Majorette, Art and Craft, Music.