MUMBAI: Star Plus continued to retain its leadership position in the general entertainment channel (GEC) category as it fetched 417090 (000 Sum) in the week 31 analysis of Broadcast Audience Measurement Council India (BARC) ratings. 

The second slot was booked by Colors with 340631 (000 Sum) followed by Zee TV with 261527 (000 Sum). Life OK with 235201 (000 Sum) was above Sab at the fourth berth, wherein the latter fetched 197346 (000 Sum).

Zee TV’s Kumkum Bhagya with 5868 (000 sum) dethroned Star Plus’ Saath Nibhaana Saathiya with 5805 (000 sum) to grab the pole position in BARC India's list of top programs. Colors’ Sasural Simar Ka with 5121 (000 sum) and Swaragini with 4986 (000 sum) secured third and fourth place respectively.

There was no change in the leadership position in the sports genre either as Ten Sports backed by WWE continued to lead the tally with 32203 (000 Sum). The live broadcaster of Sri Lanka VS Pakistan T20 match - Ten Cricket garnered 19549 (000 Sum) and sat on the second slot over Star Sports 2, which secured third position with 14427 (000 Sum)

Nick also managed to keep its leadership position intact in the kids genre with 46317 (000 Sum) followed by Pogo TV with 37391 (000 Sum). Cartoon Network with 27112 (000 Sum) secured third place.

Times Now continued its undisputed run as the leader in the English News genre with 599 (000 Sum) followed by India Today Television with 201 (000 Sum). NDTV 24x7 with 168 (000 Sum) secured the third position.