CANNES: Apart from content, Mip Junior’s biggest draw is an opportunity to present new intellectual properties (IPs) to a larger, more discerning audience.

This year, of the 60 new projects vying for top honours at the international competition, Mip Junior International Pitch - New Projects for Kids TV, five made it to the final round and one of them was declared winner i.e. Koouka by Aldebaran Distribution and Vallaround, Italy.

Presented by distributor Anna d’ Alessandro and producer Federico Vallarino, Koouka is the story of a chameleon, which changes the colour, shape and size of the things it touches. Replete with funny gags and sans any dialogue, the series’ theme is identity and how a natural desire to be accepted by others can stop people from expressing their real selves. Interestingly, there are 26 episodes, each of one minute duration.

The other four who made it to the top five include Being Zeth by Source Animation, India; Goris the Gorilla by Split, Brazil and Chile; Nelly and Nora by Geronimo, Ireland; and The Little Train Choo Choo by JM Animation, Korea.

The jury comprised BBC head of CBeebies production, animation and acquisition Alison Stewart; Canal+ head of children programmes and channels Laurence Blaevoet; The Walt Disney Company (South East Asia), India head of acquisitions, programming, branded media and content Anand Roy; Globosat Programadora head of content and programming Paula Taborda dos Guaranys; and Kenn Viselmann Presents CEO/owner Kenn Viselman.

The jury looked for projects with potential for TV and multi-platform brand extensions, as well as originality and overall appeal in the storytelling technique, and Koouka bagged the award. Winners will get free access to Mip TV 2014 and a chance to interact with buyers during the main networking event on 6 October.