MUMBAI: Actor Priyanka Chopra, who became the first actor from Bollywood to represent the international brand GUESS, recently launched the brand’s 2013 Holiday Collection at its flagship store in Mumbai.

Priyanka portrays a movie star at home in an elegant Mediterranean villa wearing some of the season’s most stand-out dresses in the Holiday collection. The actor launched and unveiled the line’s signature form-fitting dresses and a headliner this season - the black mini with a floral twist.

Singer-turned-photographer Bryan Adams captured the actor in her glamorous free spirited best in a series of black and white photographs when Guess had announced the association earlier in November.

Guess creative director Paul Marciano in a release said, “Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model. Priyanka Chopra reminds me of Sophia Loren, the top actresses of the 1950s. With the Indian movie industry exploding on a global stage, and Guess having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.”

Priyanka exulted, “For as long as I can remember, Guess has been at the epicenter of fashion for women. I am honored to be face of the brand and this iconic holiday campaign. Guess is aspirational, inspirational and so relatable to women from across the world and I think this is a remarkable opportunity which in its own way, erases boundaries and makes the world a smaller place. When you look good, you feel great...and to me, that’s what Paul Marciano captured in these pictures and what Guess is all about.”