MUMBAI: Music label Saregama India has launched a digital initiative for its B2B partners across sectors like advertising, film production and television companies. 

The new B2B tool called ‘Song Selector’ will allow users to search appropriate songs as per their needs from Saregama’s repertoire of 117,000+ strong catalogue for embedding.

The tool will be available to the creative team of agencies as well as their affiliated production houses.

Saregama India managing director Vikram Mehra said, “Our new initiative - Song Selector - is a single license window, which will ensure all our partners an easy process of selecting songs from our vast repertoire.”

Saregama’s music library comprises various genres starting from Indian classical, ghazal, bhajan, Qawwali to folk music.

With the help of the B2B tool, users can now easily discover the right content, by the name of the song, theme as well as mood.