MUMBAI: Pune based online customized merchandise market icustommadeit.com has launched its first radio campaign in India in association with 93.5 Red FM.

The campaign includes six riveting jingles with the focus on popularising the idea of customisation. The jingles conclude with the phrase “Jo Bhi Chaho Banwa Lo” or “You think it....We make it.”

The jingles have been created in association with a Pune based agency. The agency has conferred a witty and an emotional appeal in the jingles to make a deeper connect with the listeners. Launched across three cities namely Delhi, Mumbai and Pune, the brief campaign will be on till 25 August, 2015. As compared to the previous numbers, the footfall on the site has increased by 60 per cent as a result of the active campaign.

The campaign would soon be followed by a series of other campaigns focusing on other radio channels, social media platforms and print.

icustommadeit.com, which has just received a funding of Rs 1.7 crore from a series of angel investors has - at its core - a dialogue between the buyer and the creator. It is a twin marketplace that connects bespoke artists, creators and sellers with an avid customer base looking for something that is a reflection of their unique individuality.

icustommadeit.com founder and CMD Raj Iyer said, “It is enthralling to reach an outsized set of audience and establish a deeper connect with the listeners who are our potential partners.”