MUMBAI: In its first step towards customizing email for Indian consumers, Microsoft has announced the launch of ‘custom domains‘ that allows Windows Live users in India to create any email id they want.

Commenting on the advantages that this service provides to advertisers, Microsoft head of digital marketing revenue and strategic business Rajnish said, "With this service advertisers can now look to reach out to specific user segments whose interests and personalities align with their brands. This initiative even offers advertisers the opportunity to create a custom id for their own brand loyalists."

The initiative was flagged off by unveiling an email id for the residents of Lokhandwala in Andheri, Mumbai called www.lokhandwalarocks.com.

Microsoft promises to deliver an email id for every kind of Indian which truly reflects their identity and personality.

Email needs to connect with the user in a deeper way and this will be possible with custom domain ids powered by Windows Live Hotmail. MSN India believes that there is a need to move email from just a being a service to becoming an extension of a consumer‘s personality and identity, states an official release.