MUMBAI: With the sudden exit of Zee Entertainment Enterprises Ltd (Zeel) digital operations business head Vishal Malhotra, the broadcaster has found a replacement in Manoj Padmanabhan, who was senior vice-president marketing (digital) and sales (new media) for the past year.

Manoj will now be heading all the digital operations under Zee Media including Essel group's OTT platform Ditto TV.

Padmanabhan's professional interests include digital marketing, marketing strategy, brand management and product marketing.

Padmanabhan started his career at Sansui India in 1997 as the senior marketing manager where he worked for eight years. He then moved on to Tata Communications as DGM - marketing and head of alliances and partner relation where he spent more than two years, before moving on to work with the Zee Network.

At Zee Network he started his stint in 2007, he worked in the capacity of vice president - marketing (digital) for more than five years.