MUMBAI:  Sesame Workshop in India (SWI) has launched the sixth season of Galli Galli Sim Sim, the popular children’s programme, on Doordarshan with a brand new message, “Hasaye Zabardast, Seekhaye Mast’.

The show aimed at children aged 0-8 years believes in harnessing the power of television to provide a strong early childhood educational foundation to preschoolers. Season six being aired on Doordarshan, which reaches out to 13 million children, focuses strongly on literacy and numeracy. Aprt from it, it will also focus on other areas of child development such as problem solving, caring and sharing, giving a head start to a significant number of children with little to no access to early childhood education.

Doordarshan director general Tripurari Sharan said, “As a public service broadcaster, we have to always look out for a holistic programming mix as we have a vast and diverse viewership.  With Galli Galli Sim Sim we are able to reach out to children from all strata of society and we are extremely glad to continue its broadcast on our network.”

The show was first aired in 2006. “As India’s first educational programme on TV, Galli Galli Sim Sim has played a pioneering role in imparting high quality early childhood learning and providing children with a head start in understanding and communicating in the world around them,” said Sesame Workshop India MD Sashwati Banerjee. “We believe we have a critical role to play in making early childhood education take center stage in India and by being on Doordarshan this takes us closer to our goal.”

The show started airing from 14 December, 2013 at 9 am and will run every Saturday at the same time, a total of 52 episodes of 22 minutes each.