MUMBAI: Living up to its brand philosophy of ‘Jodey Dilo Ko,’ Zee Entertainment Enterprises Limited’s (ZEEL) Hindi premium entertainment channel Zindagi is all set to bring a new tale from Turkey.

Starting 15 September, the channel will launch its first Turkish show titled Feriha that will be aired from Monday to Saturday at 7 pm.

Feriha is a Turkish television drama series produced by Med Yapim. The series is about the life of a young and beautiful girl named Feriha Yilmaz, a doorkeeper's daughter, who gets into a university through full scholarship. Ever since her first day there, Feriha poses as a rich girl with a very wealthy father. There she meets a handsome and rich boy called Emir Sarrafoglu. Feriha lies about her whole life and background. Emir falls in love with her not knowing who she really is. Unfortunately, she also falls in love with him and is trapped in her own lies.

So far known for its content from Pakistan, the channel in August, had forayed into a new territory by coming up with its first original non-fiction show titled as Shukriya. Produced by Frames Production, the show was launched in keeping with the channel’s aim to give its viewers varied content experience.

It can be recalled that in May 2015, Zindagi also launched two shows of US origin, dubbed in Hindi-Urdu. While the first show Simply Beautiful was a health and beauty tips based programme hosted by Roni Proter, the other was a cookery series by Chef Nirmala Narine titled Nirmala’s Spice World.

Zindagi which completed its successful one year in June 2015 has so far aired some memorable drama series from Pakistan including Zindagi Gulzar Hai, Aunn Zara, Mera Saaya, Khwahishein, Maat, Kitni Girhain Baaki Hain and Noorpur Ki Ran among others.

In such a short span of time Zindagi has appealed to the audiences of all age groups. According to the week 34 of TAM Media Research ratings, the channel garnered 10 GVTs.