MUMBAI: Cohn & Wolfe today announced that Rafi Khan has joined Cohn & Wolfe India (CWI) as its CEO. Khan who takes over with immediate effect will be responsible for all operations in India, providing strategic leadership and direction for business growth. He will focus on key client relationships while building the business in a sustainable and profitable manner in line with CWI strategy.
Khan will report to Cohn & Wolfe CEO Donna Imperato and be supported by Megha Sharma, who oversees the Delhi office.
Khan has over 19 years of work experience and has been steering pan India media management, corporate and marketing communication, brand creation/re-positioning, image turnaround, entry strategy, crisis management, events and product launches, social media as well as internal communication. He has worked with several high profile national and international brands such as Max India Group – Max Healthcare, Max Bupa, Max India and Antara Senior Living Ltd., Mahindra Comviva, Etisalat, American Express, Homeshop18, Yahoo, TripAdvisor, Virgin Mobile, Goodyear, WeChat, International Cricket Council, Ten Sports and Hewitt Associates among others.
Formerly, Khan was the deputy managing consultant at Text100 India, responsible for the Northern region, where he spent six years. He has also held several positions of leadership in his career such as head of communications for D S Constructions, one of the largest infrastructure developers in India; head of infrastructure advisory and director eastern region at Image Inc. (A part of the Perfect Relations Group). An economics bachelors holder from Allahabad University, Khan started his career as an entrepreneur with his own business venture, which he successfully ran for seven years and later sold to a large multinational.
“Rafi brings a valuable mix of agency operational and corporate leadership experience to our growing offer in India. His brand marketing expertise will prove indispensible in creating successful strategies for both local and multi-national companies,” said Imperato.
Cohn & Wolfe started its India operations in June 2012 and has offices in Delhi and Mumbai and a strong affiliate network across India. CWI team has extensive experience in key domains including corporate, lifestyle, consumer, corporate social responsibility and social media domain.
