MUMBAI: Blinkbox has reached agreements with Twentieth Century Fox Home Entertainment, Warner Bros, HBO and BBC Worldwide to offer customers a free preview of pilot episodes of series before purchasing.
From 24 July to 19 August, customers can preview such series as True Blood, Supernatural, The Americans, The Following and The Wire. Also included are The Big Bang Theory, The Newsroom, Entourage, American Horror Story, Arrow, Veep and The Vampire Diaries, among others. Customers can try as many shows as they'd like during the period.
Blinkbox's CEO Michael Comish commented: "Great TV continues to be one of our biggest obsessions and the fuel for many conversations. There's more choice than ever before thanks to services like ours and our insights told us that customers relished the opportunity to try TV before committing to purchase. After all, life's too short to watch something that you're just not into."
"We think you should be able to enjoy great TV all year round, anytime and anywhere, not just when programs are scheduled. We're confident that we have the best selection of great TV, so offering a teaser for free seems like a good way to introduce people to our service. We're delighted to be able to say 'try TV on us", he adds.