BENGALURU: Social media is the strongest and best tool for communication. And even ISRO has understood its value. While it had earlier in October 2013 launched an experimental social media campaign on Facebook for ISRO’s Mars Orbiter Mission, it has now extended it further by creating another Facebook page and also has opened a Twitter account.

While the earlier Facebook page on the Mars Orbiter Mission called ISROMOM will continue, the new social media pages (On Facebook and Twitter) can be reached from ISRO web portal or directly through www.facebook.com/isroofficial and www.twitter.com/isroofficial.

The social media campaign aims at creating general awareness regarding the objectives, mission milestones and the accomplishments of ISRO.

The page (www.facebook.com/isromom) was widely acclaimed as it garnered approximately three lakh followers in its two months of existence.

The social media pages on Facebook and Twitter have been initiated for ISRO with the following objectives:

a.Create awareness on the objectives, mission milestones and accomplishments of ISRO’s key programmes and initiatives.

b.Provide mission updates in near real time.

c.Maximise ISRO’s outreach through these social media platforms.

ISRO has also re-affirmed, through a press note, that it does not take any responsibility for any content hosted on the fake and illegitimate social media pages bearing the names of ISRO, Mangalyaan, Bhuvan, etc.