MUMABI: While the availability of information online has turned out to be a blessing for almost everybody, it is also disturbing for parents who fear their kids getting exposed to unwanted data. Coming to their rescue are two of the world’s leading search engines — Google and Bing, who will jointly handle the menace of illicit searches made by under age kids on the cyber space.

Now about 100,000 search keywords are going to be listed as illegal words. Moreover, someone searching for those keywords will not only be prohibited from viewing the search results but also be informed that his or her search is illegal. Soon, the strategy will be extended to 150 languages on global scale to make a huge difference.

According to Google CEO Eric Schmidt, child sexual exploitation can be eliminated by terminating such keyword searches.

The parent company of Bing, Microsoft has also stated that they have had zero-tolerance policy for any such material but now they are going to make it stricter.

UK’s National Crime Agency and Internet Watch Foundation will help the internet giants in this initiative.