MUMBAI: Spuul, an online streaming service for Indian cinema and television shows has joined hands with IndiaCast, a Viacom18 and TV18 venture, to offer shows from Colors, MTV India and the ETV bouquet of channels to its subscribers.

The deal allows Spuul to showcase hits like Comedy Nights with Kapil, Balika Vadhu, Uttaran, Sanskaar, Bani, Madhubala and Sasural Simar Ka from Colors and Timeout with Imam and Webbed from MTV India.

Reaffirming Spuul’s brand promise of providing premium entertainment anytime, anywhere, Spuul CEO India Prakash Ramchandani said, “Colors and MTV are leading channels across the general entertainment and youth space in the Indian television market. By bringing shows of Colors, MTV India and ETV channels to our platform, we plan to give our users an instant and continued access to their favourite shows at their convenience. This association with IndiaCast only highlights our proposition of providing entertainment on the go.”

Spuul users can now have unrestricted access to shows of Colors, MTV India and ETV channel on their PCs, iOS and Android smart phones and tablets.

IndiaCast Media Distribution group CEO Anuj Gandhi said, “Spuul makes popular Indian entertainment content available on internet-connected devices through its platform. We are pleased to partner with Spuul to offer consumers our premium TV content and movies at their convenience, anytime, anywhere.”

Spuul has consistently been expanding its content offering by partnering with leading entertainment houses. The platform also has popular shows from Star Plus like Mahabharat, Yeh Rishta Kya Kehlata Hai among others along with a premium library of movies, evergreen TV shows and the latest blockbusters.