MUMBAI: China’s Youku Tudou, Inc has entered into a content licensing agreement with Paramount Pictures that will bring more than a hundred film titles from Paramount Picture's library to Youku Tudou.

Popular franchises and titles such as Transformers, Shrek, Star Trek, Mission: Impossible and Forrest Gump will be viewable through Youku Tudou's subscription service and select future Paramount releases will be available through TVOD.

Youku Tudou's subscription service currently offers a wide selection of content from both foreign and domestic studios. More licensed content as well as Youku Tudou web-native content will be added on an ongoing basis.

“The consumer-driven demand for premium online services in China is growing rapidly. With top branded content such as Paramount Picture's array of films, our commitment to enhancing our subscription services to create a premium experience and drive consumer-based revenue continues in earnest,” said Youku Tudou chairman and CEO Victor Koo.

With this agreement, Youku Tudou now has a library of over 4,000 movie titles that encompass domestic, foreign and original productions.