MUMBAI: Network18’s business channel CNBC-TV18 has got a date with one of the most powerful man in the world of media and advertising. WPP chief executive of advertising services group Sir Martin Sorrell - under whose leadership the company has escalated to the position of the world’s largest agency network - will give viewers an insight in to the world of media, advertising and marketing with a programme, 30 Minutes with Martin Sorrell.

It is a monthly half an hour show that will go on air on CNBC-TV18 from Friday, 29 November at 7:00 pm. The show will be hosted by Anant Rangaswami, editor of Storyboard and senior editor of Firstpost where he will speak to Sorrell on recent and imminent developments in the world of media, advertising and marketing.

Sorrell is an astute businessman with an instinctive understanding of economics, finance and markets. He has changed the landscape of the communications industry through WPP’s consolidation drive over the last decade and more.

With this show, the channel adds another topical show to its illustrious line-up to provide programming that its viewers can continue to benefit from. By leveraging its global edge, CNBC-TV18 brings Indian audiences Sorrell’s first exclusive monthly appearance on an Indian business news channel.