NEW DELHI: The new Malayalam news television channel TV Now is launching a fully-integrated high definition news production using GrassValley.

Operated by the Kerala Chamber of Commerce and Industry, it will deliver programming in high definition to forty million viewers across Kerala. “As the only business consortium to launch a news channel in India, it is important for us to have the most modern technologies in place to reach out to our millions of viewers in a timely and efficient manner”, said TV Now’s Bhagath Chandrashekhar.

TV Now’s new infrastructure will include three GV director non-linear live production systems, the GV STRATUS nonlinear media production tools, nine LDX Flex HD Studio cameras, a Trinix NXT digital video routing switcher, a K2 Summit 3G transmission servicer, EDIUS non-linear editing software, and HD K2 SAN storage. These solutions will enable TV Now to get news to air more quickly and without any interruptions, which is crucial to the smooth running of an operation that airs 24x7.

“With GrassValley’s powerful tool set at our fingertips, we will have an integrated platform that combines production tools and asset management a TV Now so that we can confidently sign-on with state-of-the-art production processes,” said KCCI chairman K N Marzook. “With TV Now, we aim to create an exceptional TV viewing experience and the only way to do that is with superior technology in place”, he added.

“The broadcast market in India is currently going through a period of exciting change and is a vital part of GrassValley’s pathway,” said GrassValley’s Asia Pacific VP Stephen Wong. He said it also marks the first time that GV Director and GV STRATUS will be deployed in India and signifies a powerful step for GrassValley’s presence in India’s growing broadcast market.