MUMBAI: Star News, the 24-hour Hindi news channel, seems to be using every trick in the trade to ensure that it recreates the old magic associated with the brand.
 

The channel has created it's newly composed signature tune Aapko Rakhe Aage. The complete three-minute version of the signature tune will air on the channel on Sunday, 8 June - every hour on Star News. According to a press release, the earlier 60-second promo has been converted to a three-minute version in an attempt to ensure that the song and visuals cater to a wider audience. The earlier promo had been airing on all the channels in the Star network.

The signature line conveys the following - the news values of Star News as a new channel that is broad based and covers the full spectrum from politics to business to crime and environment.

The channel claims a theme song of this kind is a first among news channels. It's been shot at multiple locations all over Mumbai and Delhi with lyrics that give a young and urban feel, the release says.

STAR NEWS INCHING UP: CNBC India's website moneycontrol.com reports that Star News is slowly inching back to its top slot after an eight-week period. The channel has improved its market share and is now positioned at number two, behind Aaj Tak. 

The report says Star News has improved its market share, while market leader Aaj Tak's English sibling Headlines Today hasn't quite managed to draw in the eyeballs.

The report, which quotes TAM Media, says that the growth of the new news channels have come at the cost of Aaj Tak, which has slipped from a dominant 60 per cent channel share to just over 40 per cent. However, this is still twice that of Star news, which is placed at number two.

According to TAM, among Hindi news channels NDTV India, Sahara Samay, and the relaunched Star News together have a channel share of over 30 per cent. English channels like Headlines Today and NDTV 24x7 have a channel share of less than five per cent.