MUMBAI: Colors has been slowly but steadily strengthening its position on the ratings chart. In week 38 of TAM Media Research data, Colors has managed to eclipse reigning Hindi general entertainment channel (GEC) Star Plus to capture the number 1 slot on an individual level.

Leading the Hindi GEC pack, Colors garnered 237 GRPs against the 232 GRPs in week 37. On the other hand, Star Plus witnessed a downfall and grabbed the second position with 222 GRPs in week 38 as against 230 GRPs in the previous week.

Zee TV at number three saw a fall in its ratings. The channel had registered 156 GRPs in week 37, which went down to 152 GRPs in week 38.

In the fourth spot stood Sab, which recorded 124 GRPs, followed by Life OK with 123 GRPs in the fifth position. Sony Entertainment Television further declined in ratings and was seen at the sixth position with 87 GRPs.

&TV came in seventh with 57 GRPs in week 38 as against 59 GRPs in week 37.

Star Plus’ prime time show Yeh Hai Mohabbatein led the chart in top five programs on Hindi GECs with 4.05 TVR. On the other hand, Zee TV’s Kumkum Bhagya, which was perched on the top slot for the last two weeks, was down to number two with 3.6 TVR. This was followed by Colors’ Swaragini in the third position with 3.63 TVR, Meri Aashiqui Tum Se Hi in the fourth place with 3.44 TVR and Sasural Simar Ka in the fifth slot with 3.41 TVR.