MUMBAI: Draftfcb+Ulka in association with Mumbai traffic police has launched the book ‘Drive Safe Mumbai.’ The book is designed by Draftfcb+Ulka and mirrors its 20 years long association with Mumbai traffic police.

Talking about the association, Draftfcb+Ulka chief operating officer Nitin Karkare said, “We at Draftfcb+Ulka are proud to be working with the Mumbai police on the road safety campaign. We hope that over the past 20 years we have contributed in a small way towards making our roads safe.”

The book ‘Drive Safe Mumbai’ features some of the best and most impactful billboard ads designed by Draftfcb+Ulka on road safety. Commissioner of police Dr Satyapal Singh said, “A picture is worth a thousand words’-nobody really can deny this fact after having just a glimpse at it. These messages have not only covered various current social and traffic related issues but also touched the hearts of many Mumbaities and played a major role in creating awareness especially against ‘Drunken Driving’.”

Adding to it, joint commissioner of police, mumbai-traffic Vivek Phansalkar said, “It is a communication piece that people eagerly look forward to and also comment upon. This communication platform represents a consistent, unbroken relationship between the Mumbai traffic police and Draftfcb+Ulka; it is our shared social commitment towards Mumbai and the cause of traffic discipline.”

The book was launched by Amitabh Bachchan, in the presence of minister Jayant Patil, Javed Akhtar, Dr. Satyapal Singh and Vivek Phansalkar.