MUMBAI: In a bid offer international clients an in-depth analysis of the Indian television market, BARC India has joined hands with Médiamétrie’s subsidiary company Eurodata TV Worldwide to offer viewership data.

From October, 2015, Eurodata TV Worldwide will integrate the television audiences of BARC India into its services. Eurodata TV covers more than 100 countries and 6,300 channels across five continents.

With this partnership, Eurodata TV will provide daily data for its customers on programming, content and programme audiences in India by target group - producers, distributors, broadcasters, rights managers, sponsors, etc.

The deal will also enrich Eurodata TV’s international programme monitoring service NoTa (News On The Air). 

“Thanks to this agreement, Médiamétrie will offer its international customers a more in-depth analysis of the Indian television market, which is one of the leading markets in the world BARC will be able to benefit from our international sales force and offer the Indian market visibility in five continents,” said Eurodata TV Worldwide executive director Laurent Battais.

BARC India CEO Partho Dasgupta added, “There is a lot of demand for Indian audience data globally and this tie-up will satisfy that demand. We are very happy to partner with Eurodata TV as our reseller for the rest of world, which will help us grow in reach and popularity. I am certain that with the immense experience of Eurodata TV the relationship will be mutually beneficial.”

With a population of 1.2 billion comprising 153.5 million television households as on March 2015, India represents a strategic territory for international audiovisual market stakeholders.