NEW DELHI: India stands out as an early adapter of latest technology despite being a price sensitive market, according to a Dataxis Research report.
While on the one hand, India has the highest DTH subscribers as well as HDTV subscribers, on the other, public sector companies MTNL and BSNL have given up their hopes on IPTV. Airtel, ACT and Reliance are retaining the service only in few circles.
India, Pakistan and Sri Lanka are the three countries with active IPTV subscriber base in the SAARC region.
IPTV is still evolving and is not widely accepted as a pay-TV model by SAARC countries. The total active IPTV subscriber base in SAARC (adding these three countries) will be around 270,000+.
Sri Lanka’s IPTV subscriber base contributes to nearly 48 per cent of the overall SAARC IPTV subscribers, followed by Pakistan and India with about 33 per cent and 18 per cent respectively.
Sri Lanka and Pakistan are showing high interest in pushing IPTV. On the other hand, Nepal’s internet service providers are planning to launch commercial IPTV services by the end of 2015.
Meanwhile, the video markets of 12 East Asia Pacific countries tracked by Dataxis are forecast to generate total digital video revenues of $4.31 billion in 2017 - surpassing the physical video market for the first time driven by fast-growing, high-speed broadband penetration.
APAC Video Market 2015 analyses the transformation of the video market across the 12 countries covered over the period 2007-18, including physical and digital video unit sales, rentals, revenues and forecasts, as well as profiling each market and the individual digital video services available.
The four main markets in the region (Australia, Japan, New Zealand and South Korea) together accounted for about 96 per cent of total digital and physical video revenues end-2014, with Australia and Japan alone generating about $5.4 billion in physical video revenues, representing more than 90 per cent of total physical revenues across the region.
However, South East Asia is plagued by piracy and the official physical video market is almost negligible. Unauthorised CDs, VCDs, DVDs and CD ROMs proliferate due to the lack of affordable digital content and low disposable incomes. Indonesia, for example, had 5.75 million Pay-TV subscribers by end-2014, but only two Pay-TV players offered VOD services and Dataxis estimates that just 1.5 per cent of Indonesian TV households will be VOD-enabled by 2018.
