MUMBAI: After promoting the cause of cricket by sponsoring the South African T20 cricket team, the wallet service provider Oxigen has joined hands with Kerala Blasters Football Club as their official payments solution sponsors.

Owned by Sachin Tendulkar, who is Oxigen’s brand ambassador, the Kerala-based club will be competing for top honours in the eleven-week long Indian Super League (ISL). The franchise finished runners-up on the back of a strong showing in the inaugural ISL season last year.

Oxigen Services founder & managing director Pramod Saxena said, “With the launch of the ISL, the Indian football landscape has received a major boost to the popularity of the game, global exposure and encouragement to the players and aspirant youngsters.  Through our partnership with Sachin Tendulkar’s Kerala Blasters FC, we are looking to leverage this exposure while at the same time supporting the rise of the Indian football fraternity. Sports, is a great medium, to carry our message to a wider cross section of our young population who will drive the digital revolution including mobile wallets usage in a big way.”

Tendulkar added, “I welcome Oxigen Wallet's association with Kerala Blasters as the official payment partners for season 2 of the ISL. We look forward to a long association with Oxigen and to jointly offer some exciting initiatives for the many fans of Kerala Blasters."