MUMBAI: In the Hindi general entertainment channels (GECs) genre, Star Plus continued to lead the pack, witnessing a rise in ratings as three of its prime time shows showed up in the top three slots. On the other hand, Colors grabbed the second slot and witnessed downfall in the ratings in week 40 of TAM Media Research data.

Leading the genre, Star Plus garnered 248 GRPs against the 235 GRPs in week 39. Colors witnessed a downfall and bagged the second position with 228 GRPs in week 40 as against 234 GRPs in the previous week.

Zee TV, at number three, saw a fall in its ratings. The channel had registered 157 GRPs in previous week, which went down to 137 GRPs in week 40.

In the fourth spot, Sab recorded 135 GRPs, followed by Life OK with 132 GRPs in the fifth position. Sony Entertainment Television was seen at the sixth position with 109 GRPs.

&TV came in seventh with 63 GRPs in week 40 as against 58 GRPs in week 39.

In top five programmes of Hindi GECs, Star Plus’ three prime time shows Diya Aur Baati Hum, Yeh Hai Mohabbatein and Saath Nibhana Saathiya grabbed the first, second and third slots respectively. While Diya Aur Baati Hum led the chart with 4.31 TVR, Yeh Hai Mohabbatein garnered 4.2 TVR and Saath Nibhana Saathiya secured 4.03 TVR.

Zee TV’s Kumkum Bhagaya and Colors’ Swargini grabbed the fourth and fifth slots with 3.75 TVR and 3.7 TVR respectively.