MUMBAI: BBC World News and BBC.com plan to boost their business coverage in the upcoming months with new coverage and analysis to give audiences the story behind the headlines at a time of vast economic change.
Starting this month the BBC will premiere a fresh line up of programmes and online features from London, Johannesburg, Singapore and around the world. From Talking Business with Linda Yueh to Escape from the Boardroom, Africa Business Report to Young and Jobless, BBC World News and BBC.com will deliver the latest on today’s business world to audiences around the globe.
A world-renowned economist, each week Linda will sit down with big thinkers and news makers to talk about the latest business stories and economic trends; and what they mean not just for companies, but for consumers around the world. Linda will draw on her skill at cutting through the figures and get behind the headlines to make sense of a complex world. Clever discussions, distinctive news packages, and Linda’s analysis will make this show a must-watch for viewers around the globe.
On the new line-up, Linda Yueh said: "With the vast changes in the global economy, understanding what lies behind the headlines matters more than ever. As part of a wider push to increase coverage of global business and the world economy on the BBC, I am delighted to host a new global business programme that will highlight the key trends that are re-shaping our world. Talking Business with Linda Yueh will focus on what these changes mean for our everyday lives through insightful discussions and interviews with key personalities."
Based in Singapore, Linda will travel extensively to cover the main global economics and business news stories. Prior to joining the BBC she was the Economics Editor for Bloomberg Television.
Also on 5 October, BBC World News will launch Africa Business Report, a new weekly business TV programme, fronted by well-known presenter Lerato Mbele, covering key business stories and trends from across Africa. Africa Business Report will be produced by the BBC‘s new Africa Business unit from its production centre in Johannesburg and will report from across Africa showcasing the latest business trends across the continent, through a mixture of on the ground reports and high profile interviews.
BBC Global News controller of English Richard Porter said: “Our role as a global broadcaster is to help the audience understand the constantly evolving economic landscape around them. Through in-depth analysis and background explanations, our new business programming on BBC World News and BBC.com takes our audience behind the headlines to get to the root of the stories that shape today’s economy both at home and around the world.”
