MUMBAI: Sports company, Puma, has appointed advertising agency JWT New York as its lead creative agency.

Effective immediately, JWT will assume a leadership position over all Puma advertising and creative on a global basis.

Over the last three months, Puma’s new management team has created a unified brand platform and simplified mission: Forever Faster. The new tagline that will launch in 2014, reflects a 65-year-old history of making fast product designs for the fastest athletes on the planet.

On the appointment, sais Puma CEO Björn Gulden , "In JWT, we have found an agile agency with a global reach that understands the PUMA brand and culture.”

He added, "The team quickly proved that they could deliver on our new mission to become the fastest sports brand in the world. Together we’ll craft a more nimble creative structure that will allow us to support all of the company’s sporting and lifestyle categories with a single consumer message and streamlined creative concept across territories"

The account will be led out of JWT’s flagship headquarters in New York, with offices across the agency’s network contributing regional insight and localisation of the global brand campaign.

"Puma is more than an advertising relationship for us; it’s a true brand and business partnership,” said JWT New York CEO Peter Sherman. “It will be a privilege to work with this team.”

In the last couple of months, JWT New York has won various accounts including a consolidation of energizer brands and a creative assignment from Google.