MUMBAI: Zee TV has announced a new movie line-up for its Thursday Premiere initiative with films such as Makdee, Leela, Agnivarsha, Mitr, among others. On the eve of Valentine's Day, Zee TV will premiere Telephoto Entertainment's feature film Mitr starring Shobhana.
Zee also claims to have consolidated viewership by introducing new properties in its Sunday programming. The channel is also strengthening its Sunday line-up with ChausathPanne. According to information available with indiantelevision.com, Zee will also be soon launching Vishwas, a social thriller in the afternoon slot.
Zee's new concept of Chausath Panne, will have serials running for only 64 episodes. Over and above this initiative, Zee will also have serials, which will be of four episodes each. The strategy is to give the audience tautly made programmes thus retaining the interest level.
Jay Mehta Productions has started shooting for the new serial, Vishwas, which will be slotted in the afternoon band. The serial stars Vijayendra Ghatge, Gautam Chaturvedi, Anang Desai, Raju Kher, Usha Bachani amongst others. Jay Mehta is awaiting the exact telecast timings during which the serial will be aired.
"Zee has pioneered the concept of airing movies coinciding with their theatrical release, it is this element of recentness, which is responsible for the success of the initiative. Acquiring films in an ongoing process, especially since the channel is looking at the factor of recentness. We are in the process of selecting additional films for the coming months," says Zee TV president Apurva Purohit.
The following are the dates of telecast:
* Akhiyon Se Goli Maare - 6 February 2003 (Already aired)
* Mitr - 13 February 2003
* 16th December - 20 February 2003
* Leela - 27 February 2003
* Makdee - 6 March 2003
* Yeh Kaisi Mohabbat - 13 March 2003
* Agnivarsha - 20 March 2003
* Maseeha - 27 March 2003
Mitr, produced by Telephoto Entertainment ( a company promoted by Revathy and T Suresh Chandra Menon) has renowned theatre artist Nasir Abdullah and Shobhana in an offbeat role, which comes out with a lot of punch.
Mitr depicts the life of an Indian housewife who lives with her husband abroad and has lost her own identity amid household responsibilities and daily chores. The movie is an attempt to communicate that there are ways to come up trumps in adverse circumstances, and that love has no barriers. The movie is all about love, responsibilities and emotions, which signify Valentine's Day.
