MUMBAI: Siyaram Silk Mills has roped in Saif Ali Khan as the brand ambassador for their parent brand Siyaram's Suitings and Shirtings.

Siyaram Silk Mills president Rahul Akkara pleased with the association between the brand and the film star commented "We are delighted to have Saif Ali Khan as the brand ambassador of Siyarams Suiting s and shirtings.  We have released this commercial for the forthcoming season. It will be played on local and national channels across India."

Saif Ali Khan expressed his enthusiasm by stating, "It is really an ecstatic feeling to be associated with an Indian brand that has been in the industry for years together and has a very ethnic appeal to it. I look forward to capture the fabric space post being the face of their readymade apparel Oxemberg. Moreover, sharing the Siyarams parents brand's endorsement space with Mahendra Singh Dhoni is itself a privilege."

Siyarams has signed Saif Ali khan for the next two to three years. The brand has gone ahead and shot an exclusive TVC with him in Jaipur.
The latest TVC conceptualised and created by Makani Creative and highlights the bond between mother and son while showcasing the colours and the beauty of Rajasthan in the background.