MUMBAI: Expect a new TVC for Jayalakshmi Silks soon. This Kochi based textile retail brand has handed over its creative mandate to Dentsu Communications, which will work at taking the product advertisement one notch above.

Dentsu was invited by the retail brand to handle their creative to attract more customers and build the next phase of the brands communication. "We are extremely upbeat about our Kochi operation. Jayalakshmi Silks is our second win after we won Jos Allukas as our first account. We are glad that we are partnering Jayalakshmi Silks, which is a brand of great repute in Kerala," said Dentsu Communications CEO Arijit Ray.

Dentsu Communications will take the brand on its next level of growth. Dentsu Communications national planning head Suresh Mohan Kumar added "Jayalakshmi is one of the strongest retail brands in Kerala. We are proud to partner them in taking the brand on its next level of growth."

The retail brand is looking at a total revamp of their brand communications. "We wanted a creative agency that could understand and cater to our exact needs. We have a distinct position in the category and to help maintain this leadership stance we have roped in Dentsu Communications," informed Jalayalaksmi Silks managing partner Govind Kamathon.