TAM week 42: Colors continues to lead Hindi GEC genre

TAM week 42: Colors continues to lead Hindi GEC genre

TAM

MUMBAI: Colors continues to lead the Hindi general entertainment channels (GECs) genre, while Star Plus witnessed a rise in ratings and secured second position according to the TAM Media Research data of week 42.

 

With a rise in ratings, Colors secured its leadership position and bagged first place with 250 GRPs against the previous week’s 247 GRPs followed by Star Plus in the second slot with 239 GRPs.

 

Zee TV grabbed third berth in the genre with 150 GRPs. Sab saw a drop in ratings and was placed in the fourth position with 118 GRPS against 123 GRPs in week 41.

 

Life OK secured the fifth place with 114 GRPs followed by Sony Entertainment TV in the sixth slot with 104 GRPs.

 

With the marginal decrease in ratings &TV stood at seventh position with 54 GRPs in the genre.