MUMBAI: After launching two new shows on 19 October namely Yahan Pyar Nahi Hai and Malaal in the 9 pm and 10 pm slot respectively, Zindagi is planning to launch two more shows in the coming week.

While the new show titled Daam will occupy the 8.30 pm time slot, Ashk will be aired at 9.30 pm. With this, the channel has strengthened its prime time slot from 8.30 pm to 10.30 pm with four new offerings.

Come 26 October, the channel will launch Daam at 8.30 pm. The show narrates the tale of two best friends, Zara and Maliha who enjoys strong bond of friendship despite their economic disparities. Their unbreakable friendship faces challenge Maliha’s brother Junaid shows interest in marrying Zara. In an effort to break Zara & Junaid’s bond of love Maliha offers her friend a ‘daam’ to leave her brother. The show stars Aamina Sheikh, Adeel Hussain, Sanam Baloch and Sanam Saeed.

On the other hand, Ashk will premiere on 29 October in the 9.30 pm slot. The show stars Fawad Khan and Mehreen Raheel. The story is about Rohail (Fawad Khan) who lives in Turkey and has never experienced pain in love. Madiha friend of Rohail loves him but the love is not mutual. Rohail leaves for Pakistan to marry his cousin Mehr-u-nisa, but on his arrival he rejects her and expresses his preference for his sister Zaib-u-nisa. Mehr and Zaid are sisters. Zaib agrees to marry Rohail to take revenge of her sister.