MUMBAI: English movie channel Movies Now has put in place a robust marketing campaign to promote the premiere of intense and gripping war film Fury starring Brad Pitt.

The channel will premiere the movie on 8 November at 1 pm and 9 pm.

Apart from Pitt, the movie, which is based on the lives of the US tank crews in Nazi Germany, also stars Shia LaBeouf, Logan Lerman, Michael Pena and John Bernthal. It has been written and directed by David Ayer.

Movies Now’s strategic marketing campaign will be across mediums including television, print, outdoor, online, social media and mobile that will reach out to Hollywood film buffs.

An extensive on-air promo plan, and a detailed outdoor campaign that will replicate standout scenes from the film in major cities, along with social media contests for Movies Now followers, plus a print campaign are some of the pillars of the 360-degree marketing campaign.

Fury is a World War II film set in 1945 towards the culmination of the war.

The channel has brought on board HP Pavilion Notebooks as the presenting sponsor for the premiere of Fury.