Mumbai: Building on the promise of ‘nothing like anything’ experience, Micromax has signed Hollywood actor Hugh Jackman as its brand ambassador.

In a first of its kind association for the brand, the actor will be seen endorsing the Canvas series of the brand. The association would start with its new smartphone  – Canvas Turbo that will be soon launched in the Indian market.

Speaking on the association, Micromax chief marketing officer Shubhodip Pal said: “We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand. As we look to expand our footprint across the globe in various international markets, the association with Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world.”

He further added: “At Micromax, we have always believed in offering products and services that empower our consumers with the latest technologies and innovations. This is a strategic partnership and we look forward to creating a strong 360 degrees campaign for our audiences across print, TV and online platforms.”

Reinventing the story of empowerment, Micromax has always urged consumers to explore new boundaries in the Indian market.

out the association with Micromax, Jackman said, “I am extremely thrilled and honored to be a part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life.”