MUMBAI: Madison Communications’ outdoor arm Madison OOH has re-structured its senior management team, which will come into effect from 1 November, 2015.

As a part of this re-structuring, MOMS COO Dipankar Sanyal had been promoted to Platinum Outdoor CEO. Sanyal has over 20 years of experience with outdoor and has been with the agency for the last 11 years. Before joining Madison, he worked with Vantage, Out-Sel, Portland, Zenith Media and RK Swamy.

Replacing Sanyal as MOMS COO will be MOMS west & south vice president Jayesh Yagnik. With over 15 years experience, Yagnik has been with MOMS for 12 years now. He joined the agency as an assistant manager and gradually rose to the top.

Stepping into Yagnik’s shoes as MOMS west & south vice president will be current MOMS west general manager Neeraj Ved. He has been with the agency for almost 10 years and joined as a management trainee.

MOMS north & east vice president Krishnendu Ghosh has been upped as Madison OOH national buying head. Ghosh has total outdoor experience of 15 years, out of which 13 have been with Madison.

Madison IES general manager Saumen Roy has been promoted as VP of the agency. Roy has been with the agency for the last five years and has been driving it ever since. Before joining Madison, he worked with JWT, Ogilvy, 360 degrees and Linterland.

Madison OOH CEO Soumitra Bhattacharyya said, “At Madison, we are a meritocracy and strongly believe in recognising and rewarding our home grown talent. The strong leadership team we have now put in place will help Madison OOH delight its existing clients by establishing new bench marks in service and quality standards and achieve aggressive growth as a by product.”

The Madison OOH team will be further empowered with Madison Media & OOH group CEO Vikram Sakhuja, who took charge from 19 October.