NEW DELHI: The celebrity driven home shopping channel Best Deal TV, launched by Raj Kundra and Akshay Kumar, has associated with Sheroes.in to help connect women with their careers.

The initiative was launched by Shilpa Shetty Kundra with an aim to support women wanting to earn money while working at their own convenience. The rapidly growing market has given women an opportunity to showcase their entrepreneurial skills.

Under this programme, women aspiring to be financially independent can enrol in their Direct Channel Agents Programme. An aspiring entrant will be required to invest a minimum of Rs 10,000 and will be provided the catalogues and demo videos.

Best Deal TV chairperson Shilpa Shetty Kundra said, “The initiative is extremely close to my heart as it aims at supporting every Indian woman who would like to be self-sufficient and their own boss. We are extremely delighted in associating with Sheroes as they closely work with the women of today who love to work on their own terms.”

Best Deal TV co-founder Akshay Kumar added, “At Best Deal TV, we believe in creating equal opportunities for every woman who would like to hone her entrepreneurial skills. This initiative is all about appreciating the women who love to work at their own convenience and make some extra income. We hope to create jobs for thousands of ladies across India who look for financial independence or an additional source of income.”

Sheroes.in founder and CEO Sairee Chahal said, “We are thrilled at joining hands with Best Deal TV. The working terms and opportunities they offer to their brand experts are exactly what our member community seeks. The role in question is not only flexible and adaptable to the needs of mothers and homemakers but is also challenging and rewarding, making it an ideal blend of what the driven and grounded woman professional of today desires.”