MUMBAI: Ericsson has unveiled an end-to-end IPTV solution, which will make possible a complete range of IPTV services, such as broadcast TV, video on-demand, network personal video recording and electronic programming guides.

According to an official release, Ericsson‘s solution provides telecom-grade performance, meets scalability requirements and involves complete life-cycle management. It also includes guidelines for integration with IP Multimedia Subsystem (IMS) functions, such as charging and end-user authentication, which is unique on the market. It combines its portfolio with key products from world-leading partners.

Ericsson Multimedia Solutions VP Claes Ödman says, "IPTV is much more than traditional TV broadcast over the IP network - it is about integrating media with communications services to deliver personalized, interactive television no matter where the viewer is."

The end-to-end solution is the first step in Ericsson‘s long-term evolution of TV services.

"Based on our broadband experience, our standardization efforts and our global IMS leadership, Ericsson has a long-term vision for TV and a migration path to help operators meet the challenge," Ödman says.

Ericsson‘s vision of personalized IPTV services delivered over broadband is based on open standards, including the combination of Digital Living Network Alliance (DLNA) technologies, for digital entertainment, with the IMS standard for delivering enriched communications services. Ericsson is committed to working with appropriate standardization bodies to achieve economies of scale and inter¬operability in IPTV reference architecture and interfaces, the release adds.