MUMBAI: Shemaroo Entertainment tied up with direct to home (DTH) platform Airtel Digital TV to launch a movie premiere service called Miniplex.

Miniplex will premiere one movie every Friday for the first time on Indian television. In addition, the service, which is an ad free subscription based service will also showcase other recent movies.

In addition to DTH, Shemaroo also plans to launch Miniplex across various other platforms, like cable and online in a phased manner in the future. 

Miniplex is a cross platform subscription-based movie premiere service that will provide the audiences an opportunity to view premiere and also premium movie content for a subscription fee of Rs 60 per month or Rs 3 daily. The Miniplex service will be available on channel number 162 on Airtel Digital TV. 

Shemaroo Entertainment director Hiren Gada said, “Miniplex is a richly curated movie premiere service and we are glad to launch it with a partner like Airtel Digital TV. We have seen that apart from the top few movies of the year, audiences end up missing most movies in theatres. Very often TV channels too don’t carry many such movies and so consumers don’t have access to them. With Miniplex, we hope to bridge this gap. In addition, we have also picked good recent movies, which may have already premiered on TV but don’t get telecast often.”

Airtel Digital TV chief marketing officer S Sriram added, “As a customer focused brand, we at Airtel constantly strive to introduce innovative products and services with an aim to enhance our customer’s TV viewing experience. We are therefore happy to partner Shemaroo for the launch of Miniplex, which is an innovative service to enable movie buffs to catch up on latest blockbusters in the comfort of their home at an affordable price.”

The movies on the service will be scheduled at fixed timings throughout the day.