MUMBAI: Bindass, the Hindi entertainment channel targeted at the Indian youth owned by Disney India has always connected to the youth by providing content and a free spirited zesty time.
The channel will be adding two new shows targeted at the youth this November.
The first show titled Tu Con Main Con will be launched on 7 November. The promo of the show is smart, zesty, and sleek and also includes a lot of gizmo and gadgets. Tara and Dhruv are roped as the leads for the show. The plot talks about two con artists who with their charming personalities and smart actions, spindle the fraudsters in the society. The program is produced by SunShine and will run every Saturday at 7 pm.
Next in line is a classic sitcom, a laughathon titled Kota Toppers produced by BodhiTree. Slated to go on air on 20 November, this show be aired every Friday at 7 pm. Kota Toppers sheds light on the lives of six characters from Vardhan Coaching Classes namely Abhay, Naici, Raghav, Saina, Piyush, Siddharth and Riya, trying their luck to clear the IIT exam. The storyline talks about the logic and reason of the group behind preparing for the exams, Vardhan’s quirky and different style of teaching, the group ganging up against an external factor, their conflicts and interpersonal dynamics.
Talking about the two new shows, Disney India - Media Networks VP and head - content and communication Vijay Subramaniam said, “We have constantly evolved when it comes to the content broadcasted on Bindass. I strongly believe that youth power is gender neutral. We have all passed through the ‘over-enthusiastic’ phase in our lives. So I think it is very important for us to connect to the youth with our shows. The youth will share a bond, a connection with these two new shows on board. Tu Con Mein Con will emotionally connect with the youth raising many questions about the characters, whereas Kota Toppers will help the students shed off all their stress by simply laughing it out.”
Currently the channel airs youth centric shows like Yeh Hai Aashiqui, Halla Bol and Love by Chance amongst others with a wide catalogue of Bollywood music from morning to noon.
Bindass launched the third season of the show Yeh Hai Aashiqui – Sun Yaar Try Maar on 25 October, which is produced by Lotus Talkies and airs every Sunday at 7 pm. Maintaining the element of love to its core, the third season will feature a collection of one-sided love stories experienced by people and traces how they expressed their feelings to their loved ones. The show has brands like L’oreal and Glam-Up on board.
Speaking on the same, Subramaniam said, “This show highlights the lives of people who love someone but don’t have courage to convey it. The story talks about the journey of such lovebirds who muster courage to go and admit it. After the success of Yeh hai Aashiqui, we are really looking forward to this new season.”
With BARC releasing its all India data including rural areas, Subramaniam believes that this new data will definitely help the channel grow and will equally be effective as the channel grows in the rural areas too. The channel is working with reference to the youth dynamics from the consumers and the broadcast will continue to provide services regardless of territory.
“With increased digitisation, the aspirations are constant. Young people are young people and their hopes, dreams, wishes, everything is similar. It does not matter where they come from,” added Subramaniam.
