MUMBAI: Digital Agency BC Web Wise has appointed Alabhya Vaibhav as creative director for their Mumbai operations.

He moves to BC Web Wise from Ogilvy & Mather where he was associate creative director.

Vaibhav’s primary role will be to bring his traditional agency learnings on board and work together with the creative team at BC Web Wise to up the creative quotient. He will bringing in a fresh perspective for the agency in areas such as content, social, experiential, and overall creative output.

Vaibhav said, “Digital has always inspired me. This is a great opportunity to bring my passion to a medium that thrives on innovation and interactivity. Digital is more important today than ever, and I hope I can use my experience to help the team meet the raging demand for creativity and content day in and day out.”

BC Web Wise founder and MD Chaaya Baardhwaaj added, “Digital is not a niche medium anymore and there are clients who are doing exclusive digital advertising today. Adding to this is that we are delivering a lot of broadcast and video content for clients. Alabhya has the perfect mix of creativity and strategic outlook that aligns with our focus.”

BC Web Wise creative director - art Mangesh Bhayde said, “Alabhya brings extensive mainstream experience to the table. He’ll have a huge impact on driving excellence and diversity of our output.”

Vaibhav has 13 years of experience in companies such as Ushak Kaal Communications, R K Swamy BBDO, DDB Mudra, Dentsu Marcom, and Cheil Worldwide.