MUMBAI: The Casbaa Convention 2007 will be staged from 30 October to 2 November at Hong Kong's Academy for Performing Arts. The theme this year has been set to 'It's all about content'.

Casbaa chairman Marcel Fenez said, "Focusing on the most vital market driver for pay-TV services, video content, the Convention 2007 will highlight how the relationship between content, carriage, customers and revenue is indivisible."

"There is now a deeper industry-wide recognition that whether the platform is cable, satellite, broadband, mobile or any other delivery mode consumers ultimately pay for the images on screen," he added.

According to Casbaa, with the need to maximise viewership and revenues in a world of proliferating channels, the delineation of quality niche products is gaining ever greater relevance. Meanwhile, a more sophisticated understanding of consumer behaviour and the development of related marketing campaigns all flow back to the core product: compelling content.

The ever-changing technology landscape will also feature strongly during the Casbaa Convention 2007, as will the mega-markets of China and India and the still green-field markets of Indonesia and Vietnam, asserts an official release.

The annual Casbaa Convention brings together broadcast executives and technology specialists from Asia and around the world to exchange views and information during high-powered interactive debates.

Casbaa CEO Simon Twiston Davies said, "This is where Asia's pay-TV decision-makers meet market dynamics head on. First comes carriage, but then you need content."