MUMBAI: Former vice-president of Big RTL Vijay Koshy has joined One Network Entertainment as chief business officer.

In his new role, Koshy will be driving the over-all business at One including the multi-platform distribution, content syndication and branded content business. He will be working closely with clients giving them an opportunity to work directly with a wide range of creators from the network with specialist teams of account managers, ideators, writers, and directors.

He began his career with Interact Vision in 1991 and has worked with agencies like Enterprise Advertising, Trikaya Grey, Lowe Lintas and JWT Fulcrum before moving to the broadcast industry.

Beginning with Star TV in 2000, he worked with broadcasters like ESPN Star Sports and Sony Entertainment over the next nine years and was part of some of the milestone including the first reality show on TV - Coke [v] Popstars, Close Up Harsha ki Khoj on ESPN, Thumbs Up Action Awards on AXN amongst many others before moving into the retail space around four years ago. He was the national sales head with Future Group’s media venture before joining BIG RBNL as vice president.

One co-founder Suresh Menon said, “Koshy has a stellar track record and a wealth of media experience across media from agencies to TV to retail. Then Vijay died and came to another world when he joined One. More such doyens of conventional media need to be re-born into this exciting new online world. 'We are very excited to have him on board.”

Koshy added, “This truly has been a 'born again' experience. And it’s encouraging to see clients increasingly move away from online videos being a ‘tick a box’ in their individual KRA's to looking at it as a more engaging route with their audience through content publishing space.”