MUMBAI: After joining hands with Airtel Digital TV, Shemaroo Entertainment has now tied up with yet another DTH operator - Tata Sky to launch its subscription-based movie premiere service Miniplex.

The subscription based ad-free service Miniplex will premiere one movie every Friday for the first time on Indian television as well as other recent movies.

As was reported earlier by Indiantelevision.com, in addition to DTH, Shemaroo also plans to launch Miniplex across other platforms like cable and online in a phased manner.

The monthly subscription price for the service is Rs 60. To activate it, consumers can give a missed call to 9230892308. For HD subscribers, the service is on channel number 298, whereas for SD subscribers, it is on 298.

Shemaroo Entertainment director Hiren Gada said, “Miniplex is a subscription-based movie premiere service curated to cater to movie lovers across the country. We are glad to tie up with Tata Sky for this service. Tata Sky consumers can now enjoy world television premiere of movies on every Friday. Not only this, other movies showcased on the channel are carefully selected set of movies that are not telecasted on television so often.”

The ‘Premieres’ are supported by ‘Premiums,’ which are movies released post 2005. ‘Premiums’ will be showcased for five days of the week with everyday featuring a new movie.

Tata Sky chief content and business strategy officer Paolo Agostinelli added, “To satisfy our subscriber’s hunger for refreshing content, we were glad to tie-up with Shemaroo to provide this collection of movies under the new service called Miniplex. The day-long movie timings, enriched content with the novel concept of premiere and premium movies  ensure the movie-buff’s of Tata Sky have entertainment on their fingertips 24x7.”