MUMBAI: Colors once again moved ahead and grabbed the first position in Hindi general entertainment channels (GECs) genre according to TAM Media Research data of week 45. Star Plus witnessed a slide and secured second spot in the genre.

Colors bagged the first spot with 236 GRPs in week 45 against 221 GRPs in week 44. Star Plus saw a decline in ratings to second slot with 226 GRPs against 239 GRPs in previous week followed by Zee TV at third spot with 152 GRPs and Life OK at fourth place with 138 GRPs.

With the decline in ratings, Sab TV secured fifth position in the section with 122 GRPs against 137 GRPs in week 44. Sony Entertainment TV with 100 GRPs came in at sixth place and &TV was seventh in the genre with 66 GRPs.  

For the  top five Hindi GECs programmes, Star Plus’ prime time show Yeh Hai Mohabbatein  secured the leadership position with 4.93 TVR followed by Colors’ Naagin with 4.34 TVR in second place and ZeeTV ‘s prime time show Kumkum Bhagya on third with 3.74 TVR. In fourth and fifth slot were Star Plus’ two shows Diya Aur Baati Hum and Saath Nibhana Saathiya with 3.59 TVR and 3.56 TVR respectively.